Thanks to a generous grant from NHS Charities Together, Bay Hospitals Charity is launching a series of radio and bus advertisements in order to raise awareness and to encourage donations in support of their work.
The advertisements will help the charity to widen its appeal for funding to help "put the icing on the cake" of the NHS services it supports.
Suzanne Lofthouse, Head of Charity and Fundraising, said the charity supports a wide variety of work across our local hospitals and community services provided by University Hospitals of Morecambe Bay NHS Foundation Trust (UHMBT).
She said: "The Bay Hospitals Charity allows us to elevate the service offered to our patients to a level higher than what we could provide relying solely on Government funding, transforming local people's experience of care, so it is vital that we continue our work - which then supports the patients and staff across the area.
"So many people are incredibly generous, year upon year, and we are so grateful for their support. The grant we have received can help us broaden our message to the wider public and hopefully help generate even more money to help our local population.
"We are making it easier for local people to donate by installing pay points across the hospital sites, and we accept donations on our website or in any other way. We are incredibly thankful for every fundraising effort that people make and every donation we receive. We'll continue to keep people informed on how their donations help our patients and staff."
Please visit www.Bayhospitalscharity.org to donate or get involved with fundraising.